HOW TO MEASURE FOR

THE RIGHT FIT AND COMFORT FOR YOU

80% of women are wearing the wrong bra size.
First, make sure you're wearing an unpadded bra to find accurate measurements.

Label Lust

BAND SIZE

To find your band size, measure snuggly around your ribcage. Just beneath your bust line.

RIB CAGE

24"-25"

25"-26"

27"-28"

29"-30"

31"-32"

33"-35"

36"-39"

40"-42"

43"-44"

BAND SIZE

28

30

32

34

36

38

40

42

44

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CUP SIZE

To find your cup size, loosely measure around the fullest part of your bust. Keep the measuring tape parallel to the floor. Subtract this number from your band size.

Example: If your bust measure 37" and your band size measures 34", that is a 3" difference so you are a size C cup.

DIFFERENCE

1"

2"

3"

4"

5"

6"

7"

8"

CUP SIZE

A

B

C

D

DD

DDD

G

H

HELPFUL TIPS

Every bra style fits a bit differently. You may have the correct size, but not every bra is the right style to suit your body. Here are some extra tips to make sure you're wearing the most flattering bra for you.

  • The center front of the bra should lie flat against your chest without a gap.
  • Try lifting your arms up and down. If your bra is the right fit, it should stay in place. Your band should be level all the way around your back. If it's riding up, it is either too large or needs tightening.
  • Your underwire should lie flat against your ribcage. You shouldn't feel any digging or discomfort.
  • Your breasts should sit comfortably inside the cups. There shouldn't be any spilling out of the top, sides or bottom.
  • If the cups are wrinkling or puckering, try going down a cup size.
  • Your bra should fit comfortably on the first hook upon purchasing, moving to the second or third hooks in time after wash & wear.

SIZE

BUST

WAIST

HIPS

Centimetre

Inches

Centimetre

Inches

Centimetre

Inches

FREE SIZE

86-102

34"-40"

58-79

23"-31"

90-104

35"-41"

SMALL 

81-86

32"-34"

58-64

23"-25"

86-91

34"-36"

MEDIUM

86-94

34"-37"

64-71

25"-28"

91-99

36"-39"

LARGE

99-102

39"-40"

71-79

28"-31"

99-104

39"-41"

XL

102-107

40"-42"

79-86

31"-34"

104-112

41-44

XXL

107-117

42"-46"

87-94

34"-37"

112-119

44"-47"

XXXL

117-122

46"-48"

94-102

37"-40"

119-127

47-50